With the application of SmartTag technologies it is possible to connect a product with an online report. By using the camera of a mobile phone and focusing on a product, it is possible to receive a lot of information about the product, its features and its purchasing power.
QR codes are currently used in a wider context, including commercial applications due to the ease of use of targeted applications aimed at mobile users. QR Codes store addresses and URLs and can be displayed in magazines, on billboards, buses, cards or in any item that users may need information about.
Users with the mobile phone camera equipped with the reading software can scan the image of the QR code, as a result of which the browser of the phone starts and redirects to specific information.